Annuity Leads Are Worthless

Posted on May 28, 2009 @ 6:42 am
by The Commission Doctor

It seems like I speak with an agent (every other day) who wasted money purchasing so-called annuity leads. When will agents learn, there is no such thing as an annuity lead”which can be purchased from a third party.

Annuity agents, especially agents who have been in the business 3 years or less are prone to buy so-called annuity leads from a third party lead company. Why is that? My conclusion is these agents are prone to believing wishy-washy non-sense hustled by wholesalers working in tangent with lead companies; or they just have a personality that will believe in any nonsense, as long as they can remain as lazy as possible and still make money.

For those unfortunate people who click one to speak to a live operator, a live operator reading a script tries to talk like an agent, makes a fumble look good, and supposedly qualifies them and tells them they will be contacted by an agent in the future. You then buy the lead for $9 to $98 dollars a lead. And most agents spend an average of $2,000 on these wishy-washy leads (I mean scams).

The first problem, the telemarketer is reading a script, and the only people willing to listen to a $5 an hour telemarketer–is poor people. People who actual have money do not speak to telemarketers over the phone about their finances. The second problem is the prospects will lie to the telemarketer about their financial well being. No one wants to seem like a dead-beat to others, especially people they do not know. The third problem is these prospects do not take notes of the call to even try to remember someone is going to call them back. And the forth problem, is these leads are often several hours from the agents office.

Why do the lead companies use telemarketers in the Philippines or India? They are the primary countries that sell $5 dollars an hour telemarketing programs. In the United States, the costs for telemarketing are between $10 dollars an hour to $27 dollars an hour. It just makes economic sense not to use American telemarketers. So when the prospect picks up the phone the telemarketer will have a faint accent, which the prospect can clearly pick up”thus is more likely to slam the phone in your face when you call.

I been told that the lead companies qualify all the leads; is that true? First you must understand prospects in the middle-class, the upper-middle class and rich do not take telemarketing calls. They will not (under any circumstance) give sensitive information concerning their portfolio to strangers on the phone.

There is only one class left that would pick-up the phone”and that is the poor. And when you qualify the poor, they will flat-out lie to the telemarketer, so they appear they have some money. No one wants to appear to be a vagabond to others, so its human nature to lie concerning their net-worth. Its like a fisherman telling a fishing story, the fish gets bigger and bigger every time they tell the story.

I believe it is in the nature of human beings to be lazy. And when the opportunity to be lazy and make money is combined, agents jump in blindly without thinking.

When an agent goes to a so-called annuity leads house, its usually in shambles. You know youre in trouble, but you still go in hoping for the best. You take your fact find and find-out the prospect is poor as dirt and you scream in the car”wondering how you could be so stupid to buy these leads.

If youre serious about moving money, then youre going to need to work hard and market to solicit prospects using unusual marketing methods. I recommend you click on the following link if youre serious about marketing: annuity leads.

If you want to make money in the annuity business, you need a great deal of prospects who are loaded (over 100K)”who are liquid. In addition, you need a program designed to make certain your service is so logical; they would be foolish to walk away from it (such as recovery-planning).

Sincerely, The Commission Doctor

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