When you run or work for a non-profit organization, fundraising is always an issue and a goal.
It can be a challenge motivating staff – and yourself – to raise funds, especially if you are using the same methods as you always do. Creative fundraising can inject some much needed energy into your efforts and business.
It has become increasingly necessary to engage in creative fundraising. In order to compete and increase the profile of their business, non-profit leaders have had to think of fundraising in a new way.
It is important to understand that while the goal of creative fundraising is to come up with innovative ways to raise money, one of the major purposes of creative fundraising is also to have fun while doing it.
As much as you get tired of the same old fundraisers, so too do your patrons. A new type of fundraiser can really encourage a good response among your donors.
Let’s take an example of creative animal shelter fundraising to illustrate this principle further.
Maybe you would hold advocacy functions or count on donations from a scattered group of people. Most animal shelters depend on receiving funding in this way.
However, instead of that what if you went with creative fundraising to come up with something like a pet day?
You could coordinate with a school or daycare and have children and their parents visit and play with the animals from the shelter. They would get to see and interact with these great pets in a nice, comfortable setting.
If their children have fun, then parents will be more likely to donate money and the result would be to make the animal shelter more money. This is just one example of how creative and cheap fundraising ideas can actually make things better in addition to being fun to do.
There are creative fundraising ideas that are appropriate for any non-profit organization. Let’s look at another example of what you could do to raise money for a library. Schools always need to raise funds, and being creative certainly helps.
This gives people a chance to visit the library and see what everything is about. Library students could have a project assigned to them along the lines of making creative fundraising letters in order to try and get their parents to donate money.
You could consider combining this with a lunch fundraiser; you might even go further to include fundraising with wine just to soften the parents up a bit before asking for money.
When considering creative strategies for fundraising, the sky is the limit. The key is to think outside the box and come up with outrageous ideas. If they’re too far out there, you can always modify them to work for your needs. But just thinking in new ways can help you develop creative fundraising ideas that people will actually look forward to.
