Want to make money with PPC ads ? A Google pay per click adwords campaign is a two part operation.

1. Keyword research is everything

2. How to use them in your Google ads.

There are some first class keyword research tools out there. I use two only. One I paid for and Googles excellent, free, AdWord Keyword Tool.

If you are on a budget stick with the Google keywords tool to begin with.

Enter the phrases your instinct tells you are relevant to your niche – ‘painting with watercolours’, ‘how to paint with watercolours’, watercolour painting tips’. The tool will come up with it’s suggestions, select as many as wish and add them to the list. Take as many from the list to start new searches with and keep repeating the process. If you accidentally put the same phrase into your list more than once, don’t be concerned the tool will sort it out.

The number of searches listed against the keywords will make you aware which are the top phrases in your niche. Open a new window and put these top phrases into a normal Google search. You need the website urls of the top four sites from both the unpaid and paid listings on the page. Now put those website addresses into the Google tool to get even more keywords.

It may seem odd to use website addresses as keywords, this is because we surfers really do use them as search terms rather than entering them at the top of a Google page. Don’t worry about bad spelling, if that’s what people enter you want it on your list !

You are now seeing how a really big list of keywords can be created. When you are finished and load your list into a text file Google make it alphabetical !

Now for step two, create adwords ads.

Again, if you are on a tight budget, I would suggest using, to begin with, only a section of your keyword list, perhaps a hundred phrases, to use with your PPC ads.

The keyword phrase must be the headline of the ad. Lines two and three must describe the benefits of your product/service only. It must not list features or say how wonderful your company or product is. It’s all about how it will benefit your customers, in other words, what’s in it for them !

‘Your Roses Will Win Prizes’, ‘Your Acne Will Vanish In 5 Days’, ‘Your Car Will use 20% Less Fuel’

You put your keyword into what is known as an ad group, that’s right only one keyword per group.

Even a few hundred ad groups would be a nightmare to handle manually. You will find that the only solution, if you are serious about making money online, is adwords software.

Using the tool I employ almost daily you can copy and paste your keywords in, punch in your bids, write lines two and three for the ads and boom! Your ad groups are ready to be uploaded. Just in case your are wondering about how this tool can cope with keywords in the headline that are longer then Google’s permitted maximum of twenty five characters, that’s no problem. In this case the tool will simply put in a default headline that you have entered for just this situation.

Uploading your ads is done using Google’s free AdWords Editor.

In a recent campaign I had a list of more than 3,000 keywords but the adwords software helped me to quickly reduce that to half a dozen that were making a profit.