When search engine optimizing your content and websites for higher Google search engine rankings, it is very important to choose keywords that you actually have a shot at ranking for. So before taking any steps towards creating your content or web pages you should first do some Google keyword research to determine which keywords or keyword phrases to build your content around.

Researching keywords using Google’s free keyword tool:

If you dont want to buy one of the pay keyword tools you can simply use the Google keyword research tool which is a great tool in itself, it just takes a little more time.

Okay before we get started talking about analyzing keywords lets define some terms well be using. For keywords you have your broadest terms (known as Markets), these can be broken down into smaller more targeted groups called a niche, these can be broken down even further into a micro niche.

As a rule, you generally want to search for the subcategory “niche keywords” or “micro niche keywords” because their is far less competition then with “market keywords,” making it much easier to rank on google. For instance, to rank for Network Marketing tips (101,000 sites listed) is way easier then ranking for Network Marketing (11,800,000 sites listed).

Finding these “niche” and “micro niche” keywords is easy. Just go to the google keyword tool and drill down from your “market” keywords. Type these keywords into the tool and “get keyword ideas.” After sorting by approximate search volume narrow these words down to the ones with between 10,000 and 1,000 searches.

Find the keywords that fit the above criteria, and start typing them into Google with quotations around them. When you find some suitable keywords with less than 50,000 sites listed (less than 150,000 if you know advanced SEO), those are the keywords you want to create your content (Videos, articles, squidoo pages, blog posts, etc.) and websites around. Make sure your content is rich with these particular keywords.