While there are many companies that try to provide products and services to the masses, I would rather serve a small niche and be the dominating force within it.  Not only am I able to specialize in exactly what my clients need, but I am also able to become the main provider of services to my industry.

By following this strategy, I was able to become the main provider of business forms in my community.  What set me apart from my competitors was that I ensured that the forms provided were not general in nature: they were specific to the city in question.

Some examples of the forms we provided included deed polls and company registers for our area.  I made sure that they were specific to the laws in the area which meant that my clients needed to do very little customization and research before filling them out.

The results of my specialization proved to be very profitable and they still are to this day.  In fact, whenever I design a business and make sure to cater to small niche and dominate it.